'Sup!

I am Jessy,
a product designer...

with 10 years of design-focused experience in the UI, UX & Art Direction functions and a tendency of asking lots of "why"s.

Get to know me

*Scroll down for more!

1890+

Consumed cups of coffee

Solutions do grow on product opportunity trees.. but so should HMWs

In a nutshell..

1890+

cups of coffee turned into ideas

I am a Lebanese product designer based in Dubai and currently working in the travel industry at Seera Group.

As a UX designer, I aim to craft user-centered experiences while extending an art director’s holistic vision to digital products. From the UI perspective, I strive to co-create innovative solutions while inventing (or reinventing) design systems serving the purpose of team efficiency and proper product scaling.
‍
I think of myself as an avid “why” examiner and a firm believer in the power of reframing problems.
My approach to solving complex challenges is problem-driven. By that, I allow myself to live within the space of the problem before tapping on product opportunities and solutionizing.

When I’m not designing, you’ll probably find me documenting slow moments, judging a book by its cover, enjoying the outdoors, or rewatching an episode of “The Office” show for the trillionth time.

Work Experience

I craft digital
product experiences
with impact.

Ideation

I leverage untapped digital product opportunities while meeting the product vision.

User Research

I study the user needs and how they are experiencing the product.

Measurement

I make data-driven decisions that ensure a positive impact on the user experience.

Design Systems

I build design systems that scale product design and reduce design debt.

Projects & Case Studies

ALMOSAFER / 2025

5% Conversion Uplift with a Simplified Checkout

Read Case Study

ALMOSAFER / 2022

Optimizing Wallet & Offers for 2.4M Travelers

Read Case Study

CREATEVO / 2021

Empowering Creators with Data & Brand Collabs

Explore Process

CREATEVO / 2020

Form. Function. Identity.
A Holistic SaaS Redesign

View Project

We offer a wide
variety of skills.

01 - Research

A brand today is all about how it makes customers feel.

02 - Concept

A brand today is all about how it makes customers feel.

03 - Development

A brand today is all about how it makes customers feel.

04 - Growth

A brand today is all about how it makes customers feel.

Quality is no
accident.

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Lee Morgan, Slack, Inc

New York, NY Team

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Lee Morgan, Slack, Inc

New York, NY Team

Drop a Hello, Bonjour, Hola or anything!

I hate small talk.
I like to have profound conversations about intellect, faraway galaxies, the meaning of life, music that inspire, childhood memories, favorite scents & also product opportunities.

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