Product
with 10 years of design-focused experience in the UI, UX & Art Direction functions and a tendency of asking lots of "why"s..
Designer
From art direction
From art direction
to product strategy,
to product strategy,
I create experiences
I create experiences
that balance craft,
that balance craft,
clarity, and impact.
clarity, and impact.
I translate complex systems into clear, scalable product experiences with a strong focus on measurable impact. A problem-driven, systems-thinking approach allows me to operate effectively in ambiguous environments. I align cross-functional teams around a shared vision and prioritize understanding the “why” before defining solutions.
Selected
Work
2026© — A selection of product case studies highlighting my process, from uncovering the right problems to designing solutions that create clear, scalable impact.
My
Expertise
From product strategy to visual storytelling, I offer design services that help founders and teams turn ideas into impactful, user-centered experiences.
Product Design
Product Design
I help founders design applications and websites. With a focus on business and users' goals, I design products that are innovative, intuitive, and easy to use.
Art Direction
Art Direction
I help founders shape their brands and make impact through visual storytelling, designing creative experiences with purpose and audience in mind.
Workshops
Workshops
Nothing works better than an intensive collaborative session that is aimed to solve specific problems. Hire me to work with you for a few days to deliver the best design decision for the problem you are trying to solve.
Mentorship
Mentorship
I can be useful for designers who have just started their career, for experienced designers and for those who want to become design managers.
Articles
Let’s talk about reframing user insights into “opportunity/problem areas” before jumping into solutions within the scope of “product opportunity solution trees.”
Product designers often find themselves walking a tightrope between two powerful forces: user needs and business goals.
Why designers should stop fearing AI, and start designing for it instead.
As a product designer in a team that adopts the Teresa Torres’ “continuous discovery” framework, I have familiarized myself with discovery sessions and conducted them on a weekly basis, serving different product goals.
Today, when talking about “branding” the conversation doesn’t stop on a name and a logo. It’s true that the logo is a major part of how you represent your brand, but most importantly, your brand needs a voice and a story.